Episode 7

full
Published on:

19th Dec 2023

Everything’s Digital. Unless it’s Handwritten: Cue Card Wally, Part 1

Digital and analog worlds collide! John and Brian discuss a new product from Humane called the AI Pin and consider the next generation of personal devices. Then Cue Card Wally, from Saturday Night Live and Late Night with Seth Meyers, shares how he uses the ultimate low-def tech to power late night TV…and how he's worked with the SNL cast and hosts, including Alec Baldwin, Norm MacDonald Emma Stone, Adam Driver and others.

Key topics & chapter markers 

(00:15) Amazing juxtaposition

(01:02) The AI Humane Pin

(06:46) The end of phones and screens? 

(09:49) John and Brian get on their marketing high horses

(12:21) Live from New York…it's Cue Card Wally!

(16:05) SNL: The Live Factor

(22:39) Last minute changes

(25:55) Mistake-free for 33 years. Almost.

(29:29) “You wanna work for late night tv????”

(32:03) Helping the hosts: Adam Driver, Emma Stone and others

Background content

This is the Humane Ai Pin” - Humane, YouTube 

"And this is why the Humane Ai Pin sucks" - The Friday Checkout, YouTube

Screens are good, actually” - The Verge 

Humane’s Ai Pin is a $700 Smartphone Alternative You Wear All Day” - Wired 

Just because you can design an AI wearable doesn’t mean you should” - Fast Company

Cue Cards by Wally

"Creating Saturday Night Live: Cue Cards" - SNL, YouTube

Will Forte told Charles Barkley to Hit Cue Card Wally” - Late Night with Seth Meyers, YouTube

Backstage at 'Saturday Night Live' w/ Cindy Crawford (1994) | You Had To Be There” - MTV Vault, YouTube 

"A career with ‘Saturday Night Live’ was in the cue cards" - LA Times

Connect with Brian and John on LinkedIn:

https://www.linkedin.com/in/brianmarks13/

https://www.linkedin.com/in/john-l-young/

Transcript
John:

Hello, Brian.

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How are you?

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Brian: Hey John,

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John: What's going on?

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Brian: welcome back for another one.

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John: Hey, Brian, before we get started,

I want to ask you a random question.

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Brian: Yeah.

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John: Do you have a favorite word?

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Brian: there's definitely a word that

I wear out too much, which is amazing.

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Everything is amazing.

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But definitely overuse that.

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But I like the word amazing.

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John: Amazing.

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Brian: I'm gonna stand by it.

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John: All right, good.

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One of my favorite words is juxtaposition.

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Brian: Oh,

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John: I think it's fun to say.

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It's fun to spell.

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There's an X in it.

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And I really love the meaning and more

importantly the concept behind it, right?

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What it stands for.

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And I share this because I was

thinking about this episode

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we've got lined up today.

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It is the ultimate juxtaposition

of something I want to talk to

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you about that's really tech.

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Very digital.

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Brian: Yeah, one end.

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John: And then our guest is

really analog in a delightful way.

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And I just, I love that

concept of juxtaposition.

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So with that, I'm going to dive in.

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You ready?

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Brian: Let's do it.

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John: All right.

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Last month.

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A company called Humane unveiled

their new AI pin, and they did it

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through a 10 minute demo video,

which I have a lot of comments on

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later if you want to hear them.

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this company was founded in 2018 by

a bunch of former Apple employees,

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including a husband and wife.

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Design and engineering team.

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You'll note not a marketer

in the co-funding team, which

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is evidenced by the video.

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We'll come back to that.

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They've raised $230 million in funding.

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And, they have an $850 million valuation,

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Brian: Hmm.

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John: they, and they've

never shipped a product.

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They haven't sold a thing yet.

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But they're worth 850 million.

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Brian: Interesting.

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John: Interesting world we live in,

so Brian, , when Humane came out with

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that AI pin, did you hear about that

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Brian: Yeah.

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I heard some rumblings about that.

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John: Okay.

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All right.

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And I know they've been, you know,

in stealth mode for a few years

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now, and there's been a lot of

chatter about it in tech circles.

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I was not particularly aware of it.

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But anyway, I'm going to

give my oversimplified rundown

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of what this thing is.

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Okay?

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It's a, it's a wearable device that does

a lot of what your phone does, but is not

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intended to replace your phone just yet.

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so it clips onto your

clothing like jewelry.

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And it's fixed in place with a magnet

that is also a battery booster.

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So that lasts all day.

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And if you have another booster, you

can hot swap that and just keep going.

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It's tied to the T Mobile network.

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You can activate it with your voice, just

like Alexa or Siri, touch or gesture.

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And it's got this laser projector

that puts what they call laser

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ink under your palm, right?

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So, You don't have a screen anymore.

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This is a screenless device.

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So you can project onto your palm and use

those gestures to change things like tilt

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to go fast forward through your music.

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You can close your hand to go to

the home screen, do some other

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things to move between weather

and time and stuff like that.

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It has a hands free camera, obviously.

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Basically there's a body cam.

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It has a speaker that's supposed to

be some sort of fancy speaker that

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creates a little bubble of sound.

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It has a trust light that comes on

that indicates when it's activated.

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So if you and I are talking and I'm

wearing this AI pin, you can see when

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it's active and recording or something.

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So there's a transparency play there.

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No apps, right?

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So unlike a phone, it's not popular

with apps but it does run artificial

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intelligence on its operating system.

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You can ask questions, and

it'll get answers from the

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web just like ChatGPT does,

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So, , you get this AI power review of results like, Hey,

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when's the next solar eclipse?

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That's one of the examples

they gave in their demo.

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Like Siri, you can have

it send or read messages.

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The AI functionality can also

summarize and synthesize.

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And that's where things

get really interesting.

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So let's say I come out of a meeting.

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I can say, catch me up.

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And it'll summarize stuff that's

in my chats or emails, like,

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Brian sent you feedback on your

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stupid PowerPoint.

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Or I could ask, what's the

gate code that Wally sent me?

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Or, what should I get my

daughter for her birthday?

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And I might recommend something from

a note that I made five months ago.

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The thing that blew my mind in

the demo is this idea of real time

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translations of languages, so it auto

detects the language is being spoken

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to me and responds in a voice in

that language that matches my voice.

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It can recognize objects and provide

information like in the demo they

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said how much protein is in this

handful of almonds and you're looking

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at the handful of almonds and it

tells you how much proteins in there.

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So this thing costs 699.

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Plus 24 a month to have the network.

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So Brian, reaction.

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Real quick, what's your thought on that?

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Brian: I'm trying to figure out

like what's the end game and all

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this stuff, you know, whether this

is right or it's wrong, AI and.

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How we get there is not necessarily

going to be where we end up.

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So, I think it's natural to get

some things in play that pull

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you off of a mobile device,

but, it's definitely strange.

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That's for sure.

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John: Yeah, well, I was curious

about the reaction, so of course the

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internet did what the internet does.

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Brian: Internet does what it does.

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John: you know, a lot of people just

kind of took shots at some of the

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little stuff in the demo, like, you

know, when's the next solar eclipse

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that gave incorrect information.

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People complained that the photos

looked kind of meh and were

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taken in really easy conditions.

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More substantively, , a common reaction

seemed to be that it's basically a mid

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range Android phone that pins to your

clothing but doesn't have a screen.

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With a chat GTP assistant.

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So you can do most of this stuff

with any device and the chat GPT

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app, plus whatever other apps

you, you know, keep on your phone.

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One reviewer questioned kind of a

little bit where you were going.

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It's like, what are you

supposed to do with this thing?

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Talk to it like an advanced version

of Siri or Google Assistant?

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And my answer is yeah.

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Because here's my first observation.

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One, holy shit, AI advancements

are happening so fast.

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It's That we can now have a device

that costs less than an That

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does some Star Trek level stuff.

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And, and first, most people

didn't even hear about it.

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I would argue.

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And secondly, most of you who did

hear about it are really tech savvy.

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And kind of took a big dump on it.

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And, the tech elite of making sure they

have all the latest, and greatest apps

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and can use them as a collection to do

lots of what Humane aggregated onto one

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simple platform without a bunch of apps.

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this is clearly not the end

state for wearable tech, right?

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This is a step.

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But wow, we're getting close to

devices that don't rely on me jamming

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a cell phone in my front pocket.

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Or putting it down and losing it,

or whatever other scenario that kind

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of gives you fits with carrying a

phone around all day, every day.

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Alright, so Brian, my snap decision.

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Brian: Yeah.

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John: Are we headed toward a

shift from phones and their

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screens, to wearable technology?

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And if so, how soon?

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Brian: It's imminent.

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Mean, like a watch is wearable

and this thing is a wearable.

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but, it needs to get to a place where

it's, it's not even like something you

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have to put on every day, you know?

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And I don't know how that gets there,

but there's some pretty crazy end

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states of chip implants and things

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John: aha, well that's where

I was going to go, yeah.

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Because my take is I don't know,

whether it's a mini step or a big

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step, but the end state is exactly

where you were just going, I think.

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Implantable technology.

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Brian: yeah, I mean, I'm afraid to

say that, but I think, you know,

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some people are going to go for that

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John: I think that'll take root

faster than even smartphone adoption.

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You get the right implantable thing

in your ear or a contact lens or

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whatever that gets rid of all of the

baggage of all the other, like the, the

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snap glasses and the Google glasses.

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And man, I think that's

when things accelerate.

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Brian: Yeah.

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There's definitely a

lot of privacy concerns.

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The trust light on, on this device is

good for the people that are around

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you, but,, the backlash against Google

glass about 10 years ago, it was

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really creating something that there

wasn't necessarily a market for yet

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and, and people weren't ready for it.

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And I don't know that people are

necessarily ready for this thing yet,

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but, I'm certainly looking for ways to

access stuff without having to carry it.

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John: Yeah.

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So the carrying thing and in those

10 years that you just mentioned,

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you know, since Google glass came

out, I have become pretty weary of

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constantly looking at a little screen.

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Brian: yeah,

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John: It's not great.

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Brian: It's not, and the, the

phones are getting bigger,

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so that doesn't help either.

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So.

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Coming up with new ways for people to

access information, I think is good.

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It's just, how that handles itself in

the world and starts recording content

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and how that can be used against people.

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I mean, that's like real serious stuff.

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So it's, it's really interesting

and it's really scary.

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John: Yeah, well, I'll give Humane a

lot of credit for taking a pretty bold

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step here, and , this is a bit of a tech

trend that's out there is more humane

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technology, and I think what that means

is, and Humane's bringing it to life

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here with this device is, you know,

where you aren't so . Encumbered by the

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technology where you don't have to have

a screen you're looking at all the time

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where you don't have to be, touching and

scrolling through a device all the time

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that you aren't sucked into apps that

manipulate you into continued consumption.

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so I think there is

something positive to that.

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We'll see where it goes, but, I

give them some credit and I was

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in many ways blown away by some of

the technology, even if some of the

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technologists out there were uninspired.

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So

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Brian: Well, I think, some of these types

of companies are going to have to be

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sacrificial lambs . When you look back at

the Google Google glass launch was that

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they put it in the hands of all the nerdy

technologists that bombed, they gave it

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to people who would wear it and use it.

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And and that really blew up in their face.

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So I don't know.

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I mean, the demo is very , kind of cold

and, it's more of a sterile environment.

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Definitely it doesn't like

inspire a cultural revolution.

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John: No, I won't go deep on this,

but , I looked at the video, I was like,

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wow, it's just like a parade of features.

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Brian: yeah,

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John: And at no point did I hear them

talk about, the benefit and , some

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of the life changing experiences

that it could create for you.

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Like that translation

thing was kind of buried.

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And to me, it was a mind blowing moment.

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So if I'm going on a trip to Spain

and I don't speak Spanish and I

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want to be able to get around real

easily, this is amazing, you know?

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And, and I think that they, Just

really skipped over those emotional

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human connections that some of

these features could enable.

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just skipped over the real,

day to day, true benefits,

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Brian: And coming from people, you know,

I know they're not marketers, but the,

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the people from Apple should know better.

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John: Yeah, because they're

the ultimate about like, what's

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the benefit of this thing?

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Brian: Yeah.

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John: You know, we've got all this new

tech, features are great, it's great to

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enumerate features when you're going up

against an established competitive set,

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, where people know what this thing is.

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Trying to sell you a TV better

be talking about 4k features,

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That's kind of table stakes.

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Talk about something completely

new that people don't have

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any frame of reference for.

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I mean, you better get

into a real tangible.

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Everyday benefit or set of benefits.

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Otherwise these features

just going to watch over.

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I mean, here's how

they started the video.

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It's a standalone device and software

platform built from the ground up for AI.

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It comes in three colorways.

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You got Eclipse, Lunar, and Equinox.

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There's two pieces, computer

and a battery backup.

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I'm like, Jesus, are you reading the side

of the Microsoft Windows side panel?

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System requirements coming next?

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What are you doing?

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Brian: Yeah.

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No, that's exactly what it felt like.

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And we all have phones, we have our

watches and this didn't make me

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run and want to remove those things.

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So

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John: Good observation.

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Yeah.

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Interesting.

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Fascinating.

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Didn't make me want to

run out and get one.

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Brian: And they didn't even seem

that excited about it either.

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John: Yeah, they were.

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Yeah, it was a little sleepy.

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You know, if you aren't into this stuff,

bring a blanket and some chamomile

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tea and set up for a nap, because it

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Brian: I mean, the only thing

that kept me awake is it's shining

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that light in my eyes, I guess,

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John: And hey, brands, when you put your

demo video on YouTube only, not on your

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website, You shouldn't be surprised when

at the end your launch video about your

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amazing new thing that YouTube serves

up, why humane AI pin won't work at all.

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You know, that's the next

video recommended to me.

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I'm like, well, point counterpoint.

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Brian: Yikes.

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that right up.

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We'll get off our marketing high horses.

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But thank you for indulging

me in this conversation about,

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, something super techie and nerdy.

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All right.

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John, I'm excited for today's guest,

but I have a question for you first.

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John: Oh.

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Brian: Did you ever wonder what would

have happened in your life if it would

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have taken a small step sideways and

how different it could have been?

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Let me tell you a quick story.

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So back in high school in media classes,

I was terrible using the teleprompter.

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thing is awful.

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I was brutal.

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I ended up never taking

being on camera seriously.

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Little did I know that maybe

there could have been another way.

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Well, we're going to talk about

that other way today, John.

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Our guest has spent over 30

years managing the cue card

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operations at Saturday Night Live.

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Yes.

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SNL uses cue cards.

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From day one through today, in an era

where we talk about brain chip implants,

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machines over humans, and digital,

digital, digital, this man has helped

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support the way we see live television.

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Which, as we have long discussed, is the

last rodeo for gathering large groups

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of people together for moments of time.

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Aside from

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SNL, you might know him from late night

with Seth Meyers, where he frequently

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appears on camera and sketches playing

foiled assess bits behind the camera.

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During the pandemic, he also

started a fun private business.

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Personalizing cue cards for

fans across the country.

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His real name is Chris Feresten,

but you may know him as Wally.

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Cue card Wally, welcome!

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Wally: Thank you so much

for having me, guys.

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That was a very good intro.

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I liked it.

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I liked it a lot.

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Very thorough.

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John: We like that you're here.

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Thank you

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Wally: done your research.

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You've done your research.

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I like it.

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John: You know, this is probably, probably

the most fun research we can do is

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watching clips of you on camera with Seth

Meyers and any number of amazing, cast

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members and guests on Saturday Night Live.

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So we were thrilled to talk to

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you.

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Brian: I actually stumbled upon a, a

clip of Cindy Crawford walking through

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Saturday Night Live in 1994 and all

of a sudden, you stumbled across them.

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Wally: Well, a very

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young Wally stumbled.

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The whole world ahead of him, you know.

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And, and 33 years later, I'm still there.

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John: And you and Cindy

are still married, yes?

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Wally: Unfortunately, we had a,

we had a, we had a falling out.

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It's funny, I saw, Julia Stiles

was on on SNL this weekend.

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And she hosted, I don't

know how many years ago.

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It just, it all blends into me.

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But she, she came up to

me, she gave me a big hug.

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And I had seen her like 10

years ago, like at a cast party.

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She came up, she came up to me

with her, Maybe her husband or a

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boyfriend and was just talking.

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She was just hanging out with me and

she's like, Hey, what's been going on?

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And what's going on?

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And where's the after party?

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We'd love to come.

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And so I hung out with them and with the

party and I hadn't seen her since then.

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And it's just wild.

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And she was like, you're still here.

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And I go, I'm still here.

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And that's not a bad thing.

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It's a good thing that I'm still there.

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As you

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Brian: yeah,

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Wally: Cue cards are still a thing.

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Brian: I mean, the whole coming and

going of generations of people has

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got to be the most fascinating thing,

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Wally: Fascinating.

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So doing it for so long.

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Here's the thing I'm running into now,

which is cool and yet a little scary

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for like, because I don't consider

myself old, but when like Jason Momoa

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hosts, and he tells me stories about

grabbing this little black and white TV

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when he was little, like, 11 or 12 and

going onto his porch and watching Chris

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Farley on Saturday Night Live and, and

I go, I was holding those cards for him

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John: Wow.

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Wally: freaks out like, he's like, what?

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So

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I'm starting to get hosts

that were watching SNL when

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I started and that's scary.

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That's a little scary,

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Brian: right?

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And they're, they're, they're

in their forties and they

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were little tiny kids then.

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Yeah,

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Wally: Exactly,

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John: Well, while, while you're, you

must have so many stories and we want

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to dive into them, you know, first I'd

love to set the stage for folks who

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might not know who you are, which is

unfortunate, but you just take us through

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sort of like, you know, what you do,

like what happens in a week of getting

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ready and then broadcasting Saturday

night live and or Seth Meyers, take us

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through what you do, how it works and,

and, and let people know what's, what,

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what it's like to be the director of cue

card operations, whoever your title is.

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Wally: It's here's the deal.

382

:

Working on Seth Meyers compared

to SNL is like a day off for me.

383

:

You know, it's not because it's not live.

384

:

Okay, the live factor changes everything.

385

:

For Saturday Night Live, monday,

they have a meeting with the host.

386

:

Tuesday, the writer's write.

387

:

Wednesday, there's a read through.

388

:

So we don't start

rehearsing until Thursday.

389

:

So I'll have like three or

four people on Thursday.

390

:

That's our light day.

391

:

We'll have maybe five sketches.

392

:

And those three or four people will

print up those five sketches on cards.

393

:

The script department

gives us the scripts.

394

:

We write them on cards.

395

:

We rewrite them before

we even rehearse them.

396

:

So we get them on cards and then

they sometimes totally rewrite them.

397

:

And I'm not doing any of that stuff.

398

:

I'm I'm, I'm too old for that.

399

:

I don't have, you know, the, my arm,

my arm strength is not, is not there.

400

:

So I hire these, I hire these younger kids

that do it and I just block the sketches.

401

:

So we'll.

402

:

Block the sketches, we'll

do it on camera three times.

403

:

And again, it's the easier sketches.

404

:

We want to, we want to lull

the host into a like like, Oh,

405

:

this is going to be not so bad.

406

:

And then Friday we hit him with

pre tapes and, and these really

407

:

hard sketches and blocking.

408

:

And they're, they're working until

four in the morning sometimes.

409

:

And it's really hard.

410

:

So we do that on Friday.

411

:

We don't, we don't make copies of

any of the sketches because it's

412

:

going to change again on Friday.

413

:

On Friday, we get.

414

:

Either six or seven more sketches

including the cold open and the monologue

415

:

and we put those on cards as well In

that time the guys were also getting

416

:

changes from yesterday that the script

department brings to us . The sketch has

417

:

changed constantly up until the show is

running So we're constantly making changes

418

:

while i'm blocking i'll let them know.

419

:

Hey, we need three sets of this card.

420

:

So one sketch Would have a center

set of cards and then two side sets

421

:

of cards normally, but sometimes

it's set up where I need a fourth

422

:

set, or maybe I only need two sets.

423

:

So I'm determining that while also

working with the host, getting them

424

:

comfortable with cards, if they're

not already comfortable with cards.

425

:

So that goes on all day Thursday

all day Friday we block block

426

:

block rehearsal 12 o'clock 1230 at

night, we go home we have to be in

427

:

like around 11 or 12 the next day.

428

:

And again, make more

changes on the sketches.

429

:

We read all the sketches to make

sure we haven't made any mistakes.

430

:

And then we start, we have a run through

where we run through with the actors

431

:

in costume in real time, hopefully.

432

:

And then we make more changes we do

the dress rehearsal from 8 to 10.

433

:

We cut a couple of sketches.

434

:

Change other sketches and then we do the

live show at:

435

:

usually until midnight We're good And

then if the show's running long and they

436

:

want to get a sketch in We'll do changes

sometimes two minutes before that last

437

:

sketch is going to air and that's where

it gets a little hairy But fun and that's

438

:

where some snap decisions could come in.

439

:

Which is what I was hired for

and in charge of, I was good at

440

:

not panicking and making really

good decisions under pressure.

441

:

And that's kind of why I got how I

got elevated to run a show only three

442

:

years into me being a cue card guy.

443

:

So that's kind of it in a nutshell.

444

:

John: Wow.

445

:

So you pack basically a 60 hour

work week into about three days,

446

:

Wally: Yeah, you know, when I

started and I was, and I was, I was

447

:

the first one in the last one out.

448

:

It was, I was in it sometime, you

know,:

449

:

then at 1030 on Friday and out at

midnight, one o'clock sometimes, and

450

:

then Saturday is, you know, 11 to one.

451

:

So, yeah, I was packing it

a lot, but I was younger.

452

:

Now I don't do it.

453

:

I kind of go in late and if I can

leave early, I try to leave early

454

:

if I can, but yeah, it's a lot of

work in a condensed period of time.

455

:

Brian: Wow.

456

:

And so who's your like

source of the truth?

457

:

So like in marketing teams, like we,

when when people that are doing all the,

458

:

publishing of work versus the people that

are creating the work, you know, we try

459

:

to have a single source of the truth.

460

:

Do you have like a single source of

the truth where you're dealing with one

461

:

Wally: a really good question.

462

:

It's a really, really good question.

463

:

We get changes and only do changes

from the script department.

464

:

Okay.

465

:

So if a writer comes down and says,

Hey, I need to change this, this, this,

466

:

and this, we say, if, if it's like a,

like a normal rehearsal day, we say,

467

:

you're going to, if it's a new right, we

have to go to script, give the script.

468

:

And then we get them because if

they give them to us and they

469

:

forget to give them to the director

or a script, cause the script.

470

:

You know, the script person, people give

them to the director, they give them

471

:

to the actors, they give them to us.

472

:

There's a system that's at work.

473

:

If the writers come and say, I want

to change this, I want to change that.

474

:

We won't take it unless they say, it's

really small, I want to get it in before

475

:

we rehearse it, and I'm going to go right

to the script department after this.

476

:

So, I always check on that, but yeah,

it's officially coming from script,

477

:

or we try not to do it because that's

where it can get, we have the changes

478

:

and the director doesn't, so it

doesn't, you know, they don't know.

479

:

John: So is one of those snap decisions

and kind of like grace under pressure

480

:

moments when, you know, a really well

known, really seasoned writer comes

481

:

to you and wants to do something and

you're like, sorry buddy, you gotta

482

:

go through the chain of command.

483

:

Wally: Yeah.

484

:

Sometimes I have to do that.

485

:

But there is a system and

they're told the system.

486

:

So it pretty much, it

really works that way.

487

:

I, like I said, unless it's

something like, Hey, we want to get

488

:

these on for rehearsal real quick.

489

:

We're going to give them to you.

490

:

And then a lot of times we'll put

changes is on cards from the writer

491

:

and the script department will come

down and get them at the same time.

492

:

So I know that it's, we're doing

the changes that they're going to be

493

:

distributing, you know, after we do them.

494

:

They know the system and what we

also also do we use the writers

495

:

as a, as a as a double check to

make sure we made the changes.

496

:

Right.

497

:

So we'll do changes.

498

:

And then the writer will come down and

check the cards to make sure we did them

499

:

like they want them to do that's like

as a double constantly double checking

500

:

ourselves because of the likeness of it

to make sure we did everything right.

501

:

Brian: the writers are working

with the cast or they work

502

:

with the script department with

the writer or the actors or

503

:

Wally: They work with the cast, they

work with the script department,

504

:

they work with the director.

505

:

When you write a sketch,

you also produce it.

506

:

They give them producing

you know, over it.

507

:

So you're basically, if you write

a sketch, you're in charge of that.

508

:

You pick the wardrobe, you pick how

the sketch set's They do everything,

509

:

John: oh wow.

510

:

All right, so, so it sounds like this is

a pretty clear process and Brian, it is

511

:

a good question because as he's talking,

you're probably like, we definitely hear

512

:

some similarities between the way we run

marketing projects, but I got to ask.

513

:

What's the biggest, what's the biggest

name that you kind of had to push

514

:

back on and be like, sorry, buddy.

515

:

Can't do that.

516

:

Wally: I don't know if that's ever, I

mean, Alec Baldwin changes a lot of stuff.

517

:

And if

518

:

it was like when he was doing Trump um,

it's just one set of cards, him reading

519

:

the camera usually, you know what I mean?

520

:

And if he wants to change

a word here or there.

521

:

It's fine because it's only one,

it's usually one camera shooting him.

522

:

You know what I mean?

523

:

It's not going to screw up the

director if it's an internal change.

524

:

Steve Higgins is like the liaison

between the, between the cast and the

525

:

host and the writers and stuff like that.

526

:

So, he would always be there too.

527

:

And I would be like, okay to make this?

528

:

He's like, yeah, just make it, it's

internal, don't worry about it.

529

:

He's kind of, he's making a snap.

530

:

Judgment that this is fine.

531

:

It's not going to screw up the director.

532

:

It's internal.

533

:

It's not going to affect any cuts that

they might have So, you know, he's kind

534

:

of deciding that and say go ahead do

it do it because it's still yeah It's

535

:

still like I shouldn't be doing this.

536

:

But you know again, it's al baldwin.

537

:

He's playing trump He's gonna do

what he wants to do, you know, so

538

:

i'm help i'm there to help them out

539

:

John: well that and whatever

Trump did that day is probably

540

:

going to influence something too.

541

:

Wally: Yeah Yeah,

542

:

Brian: I'm sure that time between

sketch and, the live show is

543

:

just absolute chaos, right?

544

:

Because that's where

things are still changing.

545

:

Wally: so, so here's so it's funny.

546

:

I've been there 33 years and they don't

change a lot of the, of the systems

547

:

because there's always been that way.

548

:

And some of it's to a fault, like

they should change things because

549

:

things have changed and you know,

like they still the writers don't go

550

:

into writing on Tuesday night till

five or six o'clock and they write.

551

:

Through the morning because of

the cocaine days of the early

552

:

seventies writers, you know, so,

and they just never changed that.

553

:

Like they could come in at 11 and write

all their stuff until 11 or 12 and

554

:

go home and get a good night's sleep.

555

:

It's just

556

:

always been, you know, so

557

:

Brian: it's part of the lore.

558

:

Wally: keep it that way.

559

:

So the way it used to be was.

560

:

Script department, this girl, Claire,

would bring the changes down between

561

:

dress and air, and she'd usually get,

hopefully she'd get there around 11,

562

:

with changes, with all these changes,

and then we'd furiously start doing

563

:

them, get the cold open, because

the cold open is coming at:

564

:

Sometimes she wouldn't get down

to:

565

:

it got really hairy and scary,

566

:

okay?

567

:

So I went to the script department and I

said, Hey when do you guys have changes?

568

:

They're like, Oh, we start, we

get them during dress rehearsal

569

:

while dress for us is going on.

570

:

And I was like, could

you give us those early?

571

:

And then you can come down and you

can check our changes and they were

572

:

like, yeah, I don't see why not.

573

:

And it changed everything.

574

:

We get changes now during dress

rehearsal and while dress rehearsal

575

:

is going on, sometimes we'll

get called open late, like 11.

576

:

05, but you know, we split it up.

577

:

We have, we have these systems that

work on it, but it changed everything.

578

:

It went from chaos to reasonable, you

know, still hard work, but reasonable.

579

:

John: So what you just, you just

mentioned a minute ago, the, the idea

580

:

of there were, there are still some

systems in place, you know, that are

581

:

kind of like legacy old school systems

that probably could, should change.

582

:

You know, and Brian, you teed

this up in your introduction.

583

:

In, in a world where tech and automation

is all around us, can you tell us a little

584

:

more about, like, what has, what has kept

Saturday Night Live and Late Night with

585

:

Seth Meyers, what has made them decide to

keep using cue cards, which is like the

586

:

ultimate analog element of production?

587

:

Wally: Well, Saturday Night Live, the fact

that it's live is one of the main factors,

588

:

you know, if you have prompters, prompters

break, prompters go down, prompters get

589

:

unplugged or something, you know, happens.

590

:

If that happened during a live

show, and it was not You know you

591

:

know, someone really big hosting

and , you're leaving them out to dry.

592

:

It would not look good for anybody.

593

:

So they don't want to take that chance.

594

:

Plus since over the years, Lorne now

considers cue cards as part of the show.

595

:

So when people were in the

audience watching there, people

596

:

come up to me all the time.

597

:

I was watching you guys do those cue cards

as much as I was watching the actors.

598

:

It's part of the experience of seeing it.

599

:

That's for SNL.

600

:

And for Seth, and for Conan and Jimmy

who all use cue cards, they learned

601

:

how to be on TV using cue cards.

602

:

So it's what they're comfortable with.

603

:

So again, you want to keep what

you're comfortable with and what

604

:

works best in those situations.

605

:

And they use, so they use cue cards and

for Seth also it's Someone to play off of.

606

:

As you guys mentioned earlier,

I'm on camera now a lot because

607

:

he doesn't have a co host or he

doesn't, you know, have really a band.

608

:

Fred's not there all the time.

609

:

So I'm right next to the camera that he's

talking to, you know, the entire show.

610

:

And if I make a mistake or he

makes a mistake or the writers

611

:

think of something funny for me

to say back to Seth, I'm there.

612

:

It's not a machine that has no personality

that he could never do anything with.

613

:

Sometimes prompter guys

are in different states.

614

:

They're not even in the

same building, you know?

615

:

John: Yeah.

616

:

So, all right, speaking of

mistakes, what's the biggest one?

617

:

What's the biggest gaffe that, you

know, you or your team were responsible

618

:

Wally: Well, so I will say, let

me just say, I'm going to say,

619

:

give myself a compliment and then

I'll tell you something I did bad.

620

:

In 33 years of holding cards on live

TV, on shows, I've never dropped a cue

621

:

card during a show or, or anything.

622

:

I may have dropped a card walking to the,

never during while someone was reading it.

623

:

I've never dropped a card.

624

:

When I drop one, I

625

:

think I retire maybe.

626

:

John: hold for applause.

627

:

Wow, that's

628

:

Wally: good.

629

:

33 years is pretty good.

630

:

So, mistakes.

631

:

Cards get stuck together.

632

:

Norman Donald was one of my favorites.

633

:

I used to write jokes for him

when I was, when I was younger.

634

:

He was doing a, a joke on Weekend Update

in the, he read the, he read the setup.

635

:

And I went to pull the card and there

was, you know, we tape over cards and

636

:

then we write, you know, changes on them.

637

:

Tape was stuck over the edge

and the punchline card stuck

638

:

and I couldn't get it apart.

639

:

And it just, I ruined the joke.

640

:

He couldn't get the punchline out.

641

:

He never said the punchline.

642

:

And I, and I felt awful.

643

:

There was silence and he looked at

me and I mouthed the words to him.

644

:

This is during the live, on the live show.

645

:

I mouthed.

646

:

And he goes, it's okay.

647

:

While we don't worry about it.

648

:

That joke.

649

:

Wasn't that funny anyway,

which made it like, like going,

650

:

no, don't, don't call me out

651

:

Brian: Right.

652

:

Right.

653

:

Right.

654

:

That's

655

:

Wally: So he turned it

656

:

into something and that's

what Seth does all the time.

657

:

If we make a mistake, Seth will

turn it into something funny

658

:

instead of like getting mad at me.

659

:

Like, you know, he'll make it, he'll,

he'll make a joke about it, you

660

:

know?

661

:

John: Whereas if, if it was a

technology glitch, he'd be frustrated,

662

:

angry and off his game probably.

663

:

Wally: exactly.

664

:

Brian: I think, you know, some

of Seth's best moments are

665

:

when he's just going with it.

666

:

Wally: Yes, he turns it into something.

667

:

Now.

668

:

Yeah, he turns it.

669

:

He turns it into something funny

instead of getting frustrated.

670

:

He realizes that.

671

:

Oh, and he's really

good at improv as well.

672

:

So he's like, Oh, wait, I can make fun of

this part and we can have a little thing

673

:

here and it'll be natural and fun to do

instead of me getting upset about it.

674

:

And the audience loves that.

675

:

You know, I think

676

:

they do.

677

:

Yeah.

678

:

So, and I, like, like I said,

there's, the mistakes are made.

679

:

You, you, maybe you don't have

the ending of a thing or you're

680

:

missing a line or a word.

681

:

It doesn't happen often.

682

:

That's why we're still, doing cards

for there for that long, you know, and

683

:

Brian: So I heard that it's at

the end of every season you get

684

:

a shot of cortisone in your arm?

685

:

Wally: so yeah, started about, well,

Throughout the, like maybe my first 20

686

:

years, I think I had, I had tendonitis

in my left elbow and I, and I rehabbed

687

:

that and then the next year because I

overused my right elbow, I had tendonitis

688

:

in my right elbow, rehabbed that, that

was good, then my left shoulder went,

689

:

then my right shoulder went, that was

like 20, then I had a good run and

690

:

now my shoulder by March or April is

throbbing with, with, with pain from,

691

:

from, and it's not, it's not the holding

the cards, it's the flipping, you're

692

:

doing this.

693

:

You know, and if it's someone I

can't see, it is not a lot of words.

694

:

I'm

695

:

doing this, like, this hurts me right now.

696

:

Like I do that.

697

:

John: So,

698

:

Wally: So, yeah, I

699

:

do a cortisone shot and I do

eight weeks of physical therapy

700

:

to get ready for the next season.

701

:

John: wow.

702

:

So, so there's, so there's golfer's

elbow, there's tennis elbow.

703

:

Have you had any success lobbying

your doctors for Wally shoulder?

704

:

Wally: It's a good idea, but

705

:

yeah, it's just, it's

having a toll on my body.

706

:

And I think.

707

:

When it finally breaks down, it's hurting

a lot more already and it's only December.

708

:

I don't know if it was the five

months off that I didn't, you

709

:

know, that with the writer's

710

:

strike.

711

:

that I didn't do.

712

:

I mean, I was rehabbing it,

but usually I'm doing Seth too.

713

:

So I'm working a little bit.

714

:

I think not working really

actually hurt me a little bit.

715

:

Like I said, it set it back

and it's arthritis in there.

716

:

I'm getting old and stuff.

717

:

So I can't just, I can't have

soldier surgery because I don't,

718

:

I can't take that time off.

719

:

There's no.

720

:

Five or six months that I

could take off, you know, so

721

:

Brian: Yeah.

722

:

That's a, that's pretty brutal

surgery that you can't just go

723

:

and do that for a couple of weeks.

724

:

Can you tell us about the makeup of

your team and, and how you, set that up

725

:

and how do you find people to do this?

726

:

Wally: I Don't go on any of the job

sites Because that would be a nightmare

727

:

You want to work for late night tv?

728

:

It's it's usually people that

are friends of people that are

729

:

already, already worked there.

730

:

Because you're sitting under the bleachers

at SNL in the studio, and sometimes you're

731

:

there for 12 hours just printing, printing

cards, and you want a good personality.

732

:

You want somebody that's not gonna annoy

somebody, you know, another person.

733

:

I look at personality, I look at,

then I look at neatness, obviously,

734

:

of their, of their handwriting,

and just how they get along with

735

:

other

736

:

people.

737

:

You're out with the

handwriting or the personality.

738

:

Brian: Both.

739

:

John: Both.

740

:

a, he's an asshole and his

handwriting is terrible.

741

:

Wally: Yeah, I mean, I've had, I've had

luck because my son, my oldest son, Matt

742

:

and Danny, both were in the TV studios

in high school and a lot of their friends

743

:

that they made were doing that as well.

744

:

So.

745

:

Three kids from Livingston where I

grew up are working for me now that

746

:

are friends, there were friends with

my oldest son and one of his college

747

:

friends is that moved to New York city.

748

:

He's working for me too.

749

:

So

750

:

my son's outlet of getting

people to work for me.

751

:

But it's usually younger people

that are trying to do other things

752

:

in the business and just trying

to make money, meet, meet people.

753

:

So I love doing that.

754

:

And I love to say, get

in here, meet people.

755

:

Let me introduce you to people.

756

:

What do you want to do?

757

:

A lot of them want to write.

758

:

So they're meeting writers

and they're talking to them.

759

:

It's so it's a really good outlet

for younger people to do make some

760

:

money and then also meet people.

761

:

John: Sounds like you're making some

decisions there based on chemistry

762

:

and, you know, feel and when you

were describing the process of,

763

:

you know, a three or even four You

know, sets of cards for one scene.

764

:

Obviously, I guess you're all turning

the same card at the same time, and

765

:

you're, you're, you must, are, are you

like a conductor of a symphony there?

766

:

Like, how's that,

767

:

Wally: I mean, yeah, I'm

setting, I am setting the pace.

768

:

So hopefully they're looking at

me, but yeah, I'm setting the pace.

769

:

You know, it's a lot of new holders.

770

:

That's a lot of practice.

771

:

I don't, I sometimes forget that they

don't have as much practice as I've

772

:

been doing for 33 years and stuff.

773

:

It's

774

:

Brian: You take that for granted, right?

775

:

Wally: Yeah, it's really

rhythms and things like that.

776

:

So I'm kind of watching them as

well, as much as I can, at least

777

:

during rehearsal to see if they're

keeping up and doing it properly.

778

:

So yeah, it's, I'm kind of, I'm kind

of teaching as well when I'm, when

779

:

we're blocking things and, and I

forget too, so I'll see a sketch.

780

:

Maybe six times, seven times before

Saturday before the live show, and they're

781

:

only seeing it run through on Saturday

dress rehearsal and then air show.

782

:

So they get three shots at it.

783

:

So I give them a little bit of

slack because they don't have as

784

:

much practice on that as I do.

785

:

But,

786

:

John: and you're also used to that,

you know, the cast and probably repeat

787

:

guests and kind of what their preferences

are and their cadence and timings.

788

:

Like, so it sounds like you're

really, you've got to get into a

789

:

groove with the on camera talent.

790

:

Wally: Oh, yeah, yeah, I'm working with

the host one on one and if it's someone

791

:

that's never used cards before I'm working

really hard with them trying to get them

792

:

comfortable It's a trust thing and trust

is I know trust in your business world

793

:

is very important as well I'm getting

them to gain my trust that's why I don't

794

:

like sometimes cards will come out and

there'll be a line missing or a word

795

:

missing and I tell my guys i'm like you

gotta Make sure that that doesn't happen,

796

:

especially on Thursday, because you're,

you're, I'm not getting that trust.

797

:

They're thinking, oh, shit, if they

screw up now, we'll be right on

798

:

Saturday, you know, so they start, you

know, so my, I think it's just like

799

:

getting things right, do it first.

800

:

Let me gain their trust and then they

can relax a little bit and then focus

801

:

on like the acting, you know I don't

want them worried the ones that worry

802

:

about cue cards too much It kind of

gets in the way of of the show and

803

:

their performance because they're so

focused on Doing the cards right that

804

:

they don't think about the acting

805

:

Brian: Yeah.

806

:

So, so last weekend was a, was a, a

good guest, Adam Driver, who's been

807

:

on the show a few, I think he's been

on there three or four times and the

808

:

monologue cuts of him behind a piano.

809

:

So I guess you had somebody on, you had

people in two different spots for the

810

:

monologue, which doesn't always happen.

811

:

Wally: Correct.

812

:

Correct.

813

:

Yeah.

814

:

very good.

815

:

Very, very good.

816

:

Yeah, we had two sides.

817

:

Adam's a, so did you like, he did,

he did pretty well on the show,

818

:

Brian: Yeah.

819

:

Yeah.

820

:

Yeah.

821

:

he's

822

:

Wally: good

823

:

Brian: really good.

824

:

Wally: He, I, I, this is his fourth time.

825

:

I put a cue card desk

in his dressing room.

826

:

Because he goes over every card

with his lines and underlines at

827

:

least three or four words that he

wants to emphasize on every card.

828

:

And then he puts slashes on

the end of sentences that he

829

:

wants to do a little pause at.

830

:

Every single card in every single sketch.

831

:

So I was in his dressing room more than

I was anywhere else and working with him.

832

:

And he puts so much work into it.

833

:

I think he wrote that monologue too, by

the way, with two of the other writers.

834

:

It was his idea.

835

:

And.

836

:

He just puts so much into it, but

that's the, to see his process from

837

:

like Thursday and then to see the

final product, you can really tell

838

:

the difference between that kind of

a host who really gives it his all.

839

:

And he's constantly running cards

and running cards and running cards.

840

:

It's pretty, it's pretty

pretty amazing to watch.

841

:

And it's, you know, the

result is pretty good as well.

842

:

Brian: Yeah, I love that.

843

:

How you have the juxtaposition of the

guy has been part of it four times and

844

:

everybody that's been a part of four times

probably has their own different way.

845

:

You know, just last week it was

Emma Stone, who probably has her

846

:

own set of ways to do it, who's also

really involved with everything.

847

:

And then, you know, you have somebody

that might be brand new and you got

848

:

to figure out a whole new process.

849

:

So it's all over the map.

850

:

Wally: Ask them, yeah, see

how comfortable they are.

851

:

They might, they might not see very well.

852

:

They're going to wear contacts.

853

:

They're not going to wear contacts.

854

:

You know, it's, it's there's a

lot that goes into making, again,

855

:

making them comfortable and making

it, you know, a good performance.

856

:

Emma Stone was like, was it,

she, she just is good naturally.

857

:

She memorizes a lot.

858

:

She's, you know, she's a

movie, she's a movie actress.

859

:

So she's that, she's got that skill.

860

:

Can't memorize a lot

because it changes so much.

861

:

But she gets really familiar with it

and just uses the cards of reference.

862

:

And this, this week we have

Kate McKinnon, who was a cast

863

:

member

864

:

Brian: Fantastic.

865

:

Right?

866

:

Yeah.

867

:

Wally: I don't have to worry about her.

868

:

She knows that I read cards.

869

:

She reads two cards.

870

:

Great.

871

:

So she'll be fine.

872

:

It'll be an easier week for me.

873

:

So it's, it's a good

compared to last week.

874

:

I'll have a little bit of

875

:

an easier week this week

876

:

Thanks for listening to part one

of our episode with Wally Feresten.

877

:

Join us next time to hear

more great conversation and

878

:

stories from Cue Card Wally.

879

:

Thanks everyone.

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About the Podcast

Snap Decisions
Snap Decisions gives you a behind-the-scenes look at the key decisions that shape how products, brands and personalities present themselves to the world. Two savvy marketers and Monday morning quarterbacks, Brian Marks and John Young, offer their analysis of marketing and tech news and interview fascinating people who make big decisions. Learn about unique journeys and how pivotal moments drove success.

About your hosts

John Young

Profile picture for John Young
Growing up as the kid who actually enjoyed watching ads as much as classic TV reruns, it’s no surprise John Young ended up as a brand marketing executive with a passion for crafting how organizations show up in the world. He’s an entrepreneurial-minded chief marketing officer with extensive experience building stronger brands and growing businesses.

Working with companies ranging from startups to Fortune 30, he has delivered impactful marketing experiences that resonate with customers, tackled thorny communications and positioning challenges, and led large-scale change initiatives. John has driven results and executed award-winning programs for companies across various industries.

A two-time founder, John currently leads a marketing advisory firm, J-Fly Partners, where he helps growing businesses with brand positioning strategies, marketing plans, pitch decks to investors and customers, communications, product launch plans, PR, and performance media campaigns.

Brian Marks

Profile picture for Brian Marks
Brian’s spent more than 20 years building and activating digital marketing and communications strategies for diverse brands across financial services, food, education and sports. His leadership has led strategic growth and digital transformation through innovative marketing solutions. With a strong focus on strategy, planning, content creation, and customer experience, he’s delivered results that elevate brands and enhance engagement. His expertise spans several key areas: Strategy + Planning, Content + CX, Technology + Enablement, and Leadership + Mentoring.

Marketing jargon aside, he’s passionate about:

-> relentlessly finding the right solution that makes the right difference at the right time
-> saying Yes when others only say No and saying No when others only say Yes
-> bringing people together to accomplish something bigger than ourselves
-> enjoying every moment
-> Philadelphia